Interpretations of Individualistic and Collectivistic Drinking Messages in Beer Commercials by Teenagers from Five European Countries


Interpretations of Individualistic and Collectivistic Drinking Messages in Beer Commercials by Teenagers from Five European Countries

Hellmann M., Gosselt J.F., Pietruszka M., Rolando S., Rossetti S., Wothge J.
Anno: 2010
Cross-cultural Communication 6(4)
Pagine: 29-46
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